What Is Artificial Intelligence (AI)? How Does AI Work? – Built In

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Understanding AI

Broadly speaking, artificially intelligent systems can perform tasks commonly associated with human cognitive functions — such as interpreting speech, playing games and identifying patterns. They typically learn how to do so by processing massive amounts of data, looking for patterns to model in their own decision-making. In many cases, humans will supervise an AI’s learning process, reinforcing good decisions and discouraging bad ones. But some AI systems are designed to learn without supervision — for instance, by playing a video game over and over until they eventually figure out the rules and how to win.

Strong AI Vs. Weak AI

Intelligence is tricky to define, which is why AI experts typically distinguish between strong AI and weak AI.

Strong AI

Strong AI, also known as artificial general intelligence, is a machine that can solve problems it’s never been trained to work on — much like a human can. This is the kind of AI we see in movies, like the robots from Westworld or the character Data from Star Trek: The Next Generation. This type of AI doesn’t actually exist yet.

The creation of a machine with human-level intelligence that can be applied to any task is the Holy Grail for many AI researchers, but the quest for artificial general intelligence has been fraught with difficulty. And some believe strong AI research should be limited, due to the potential risks of creating a powerful AI without appropriate guardrails.

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In contrast to weak AI, strong AI represents a machine with a full set of cognitive abilities — and an equally wide array of use cases — but time hasn’t eased the difficulty of achieving such a feat.

Weak AI

Weak AI, sometimes referred to as narrow AI or specialized AI, operates within a limited context and is a simulation of human intelligence applied to a narrowly defined problem (like driving a car, transcribing human speech or curating content on a website).

Weak AI is often focused on performing a single task extremely well. While these machines may seem intelligent, they operate under far more constraints and limitations than even the most basic human intelligence.

Weak AI examples include:

  • Siri, Alexa and other smart assistants
  • Self-driving cars
  • Google search
  • Conversational bots
  • Email spam filters
  • Netflix’s recommendations

Machine Learning Vs. Deep Learning

Although the terms “machine learning” and “deep learning” come up frequently in conversations about AI, they should not be used interchangeably. Deep learning is a form of machine learning, and machine learning is a subfield of artificial intelligence.

Machine Learning

A machine learning algorithm is fed data by a computer and uses statistical techniques to help it “learn” how to get progressively better at a task, without necessarily having been specifically programmed for that task. Instead, ML algorithms use historical data as input to predict new output values. To that end, ML consists of both supervised learning (where the expected output for the input is known thanks to labeled data sets) and unsupervised learning (where the expected outputs are unknown due to the use of unlabeled data sets).

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Deep Learning

Deep learning is a type of machine learning that runs inputs through a biologically inspired neural network architecture. The neural networks contain a number of hidden layers through which the data is processed, allowing the machine to go “deep” in its learning, making connections and weighting input for the best results.

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